The creator economy is gearing up for significant change this year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.
As a whole, the creator economy continues to significantly transform, moving beyond simple influencer marketing to a more complex and integrated ecosystem. All signs point to the maturation of influencer marketing, as brands and creators move toward long-term brand ambassador programs replacing one-off influencer collaborations.